Way back before, having a website and knows a little bit about SEO are enough to guaranteed a website page to be in the first page of search engine result page, like Google and others. After that, websites become more specific on where they want to be on the first page of SERP, so they registered their website on local search engine, like Local Google and Local Yahoo. This practice is also enough to guarantee a website in medium-population city.
Read MoreWith Google updating its search algorithms almost every year, forcing many companies to learn about SEO and how to get the top spot on search engines result page. The latest updated algorithm was Panda 4.2 update, which is focusing which website has better quality in content than the others. But recently, the trend is changing and making brand as one of the ranking factor in Google's search result. This new trend combining with Panda update resulting in which brands and the branding agencies are playing the bigger role in terms of their clients SEO performance for 2 main reasons:
Read MoreNowadays keyword is not the only main factor of SEO, even though it still plays an important part. With Google getting smarter by releasing new algorithms time after time, design, UX or user experience and on-page optimization, can be the difference for website's ranking in search engine. The first thing about website design for SEO that you need to consider is title tag. To make title tag brings new advantage to your site, you need to create a unique title that describes page content, this will be the signal to search engine of what the page is about, and you need to limit the characters that you used to 55 characters.
Read MoreWith Moz doing study for search ranking factor in every 2 years, many SEO webmasters anticipate the result for creating a better strategy to get the best result as possible. The study's result also a chance for SEO webmasters to know what strategies, best practices and techniques that other webmasters used so they can apply what they think is the best for their plan in near future. With Google's algorithms are always updated in unpredictable times, the search engine itself is not interested to giving information how SEO practice could works.
Read MoreWith the latest Google's Penguin algorithm update, it's become more and more important for a site to be optimized with local SEO. This SEO technique will make a website to be listed on local search. For instance, if a vinyl shop's website in Jakarta has been optimized with local SEO and when people searched for "local vinyl Jakarta", then the website will be shown in search result page. There are many articles that explain how to optimize local SEO, but beside few things that you should do, there are also few things or mistakes that you need to avoid. Below, there is a list of 3 local SEO mistakes that you should be aware of:
Read MoreOne of the big issues on the internet last week was when a report said that organic search traffic of Wikipedia from Google dropped as much as 11% since May to July this year. This is a huge loss for the site that approximately lost for about 250 million visits each month. SimiliarWeb, a traffic measurement company, is the first source who reported the news.
Read MoreWith Google launched Search Analytics Report as an addition of its Search Console, making it easy for SEO webmasters to gain a lot more information of their practices. On this new tool, they can get a lot of information such as search queries, impressions, and click of their sites that Google used to hide from them. Below there are 5 ways that SEO webmasters need to do to segment their site data using this new addition.
Read MoreFew days ago, Google released an addition to its Search Console (previously called Webmaster Tools) named Search Analytics Report or SAR. After rolling out few major algorithm updates in 2015, the new addition is a huge helper for SEO webmasters and digital marketers. Because for the last few years, they have used to understand that Google doesn't giving more information of result of its aim on removing bad SEO strategies and spam.
Read MoreAt the end of July, Gary Illyes, web trend analyst of Google confirmed that the search engine has began rolling out Panda algorithm update version 4.2 and said this update will effecting up to 3% of queries. But different from previous algorithm updates, the new update will take a really long time to fully impacting websites. So, if your websites haven't seen any impact from this update, don't get too excited because in few months you will see the effect from the update.
Read MoreHow can you reach potential customers to recognize your brand? Usually, marketing teams are the ones who spreading brand awareness using many tools that they decided to use to send the message to the market. Customers will experience the affect of brand awareness in everyday life. For example, they see ads about a new phone on the internet. On social media sites, they notice that many people are talking about the same phone. Because they kept seeing and reading about the phone, made them curious and try to find detailed info and have a chance that they will buy it.
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