There are still many reasons to why websites can rank high on Google without optimizing. Besides, click-through rate, age, and backlink, the next reason is cross-linking. When your site doesn't have the best SEO on page and lots of backlinks, your site can still rank well on Google from an overall site perspective if you cross-link on your pages. This is an important part and not just from perspective of navigational or breadcrumb, but from an in-content perspective. When you add in-content link throughout your site and cross-link your pages, in the end you'll find that all of your website pages will gaining increase in rankings.
Read MoreEver have feeling of wonder or maybe annoyed, jealous, etc at sites that rank high on Google without being optimized and didn't have much backlinks? If you're curious about this then you should know that there are many reasons why it can happen. The first reason is because click-through rate. This is what a part of Google's algorithm looks at. The percentage number of this component is reflecting the number of click that a websites received from total number of people searching for certain keyword that a website got rank on.
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