With Google brings Phantom update to the table, many content producers rethink the way they create content to adjust with the algorithm. Even though, the update is not related to Penguin or Panda, but its goal update and effect on SEO is similar, which is Google focus really hard on quality content for its search rankings. This leaves a question that many people are curious: What are the criteria of quality content?
Read MoreIn May, NBC reported that the new update of Phantom was launched in Google search, its main target is websites that having content with "how-to" style. One of the victims of this update is HubPage, a website who has a collection of over 870,000 miniblogs with informational content of huge range of topics, found its traffic from Google search decreases for about 22% in early May. Other websites having the same effect are eHow, WikiHow and Answers.com.
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