Nowadays keyword is not the only main factor of SEO, even though it still plays an important part. With Google getting smarter by releasing new algorithms time after time, design, UX or user experience and on-page optimization, can be the difference for website’s ranking in search engine. The first thing about website design for SEO that you need to consider is title tag. To make title tag brings new advantage to your site, you need to create a unique title that describes page content, this will be the signal to search engine of what the page is about, and you need to limit the characters that you used to 55 characters.
This might not be a huge boost to website ranking but if you pay attention to get it right, you’ll found out how it could bring a new advantage. Also title tag is the main thing that appears in the search engine result page. After title tag, you need to pay attention to heading tags, which are H1, H2, and H3. Heading tags is an important factor of SEO because it will give a glimpse to the reader about what the page/article and sub title are about.
For readers, headings will be the part that they glance to find something that could catch their eyes. For search engines, headings are used as indicator of context, what is in the post/article and what are important topics that become the highlight. Each heading tags play different role, with heading 1 being the most important, which is basically the title of the page or article. Just remember that these tags are divided in two groups, for readers and search engines.
Lately, many people are getting confused about are Meta descriptions and Meta keywords have impacts on website rankings? The answer is no, they are not. But they certainly are affecting click-through rates of a website. Search engine usually use this part as the description of a website page. Meta description and title tag are what makes reader to click your page or website. With only 150 characters that could be shown in the search engine result pages, you need to write it well so readers could be drawn to click your site/page.
In SEO practice today, website design and UX becoming more and more important than before. This is because Google wants to provide their users with the best listings possible in it search engine result pages. The main point is that it wants you to use the service because the results that it comes up with are always the best. The biggest search engine is no longer relying mainly on keywords and content to accumulate the value of a website. Nowadays, it also will look at indicators like; bounce rate and time on site.
Bounce rate is when a visitor clicks a site in Google’s SERP and after that they click the back button on the browser to return to the SERP after seeing a glimpse of the site. Time on site is when a visitor did not click the back button and stay on the site/page for quite some time, the period of when the visitor is on the page/site is what counts in time on site. Website design needs to look updated, easy to understand and navigate. And user experience is about design, usability and value. Is it enough material in a page for visitors to share it to social media? Can visitors comment on the page? The main goal for website design and UX is to reduced bounce rate and increase time on site every time visitor came to the site/page.