One of the many questions about SEO practice is that, should internal linking added to website content? Some of SEO experts believe that adding internal link didn’t do anything to website ranking, and only adding more tasks to do. But others seem to believe that this technique is the secret weapon than can boost rankings of internal pages. Then what’s exactly can internal linking do? Is it something that should be implementing or something to ignore. Below are list of how internal linking can helps value of website ranking.
An available data said that every minute there are about 571 websites are launched. Google, as the biggest search engine, can’t really afford to crawls every page of all website, because the search engine needs resources to do that and it has to spend money to acquire them. Internal link technique can helps Google Spiders to crawl a website with ease. Because, rather than devoting resources to get through every page on a website from beginning, internal linking can directly make Google to go deeper at inner page. This technique can improves website’s discoverability, which eventually makes it easier for the search engine to rank the website in SERPs.
If a visitor went to your website, you’re hoping that the visitor would explore other sections of the website too. Internal linking can makes it easy for visitors to access deeper pages. For instance, when you created a page named “vinyl”, you can use internal linking technique to point to other page on your website like “used vinyl” or “sealed vinyl”. But you need to limit not to have many internal links on a page. This can be a turn-off for visitors or readers and your webpage looks like a spam page. Use 1 or 2 internal links in the area that can easily visible for visitors are enough.
When a visitor left your website after seeing only one page in matter of second, this is called as a ‘bounce’ off your website. Relevant links tempting visitors to click on another page of a website and lower the bounce rate. Building internal linking also offers an easier way for visitors to find extra content on your website and learn more about what else is there.
It being said that internal linking works like inbound links technique, when it comes to search engine ranking of a website. This means that popular pages or pages with quality content could have higher credibility. If you add low performing page to a high-performing page, visitors have more chance to visit the former page too and of course improving its ranking.
It’s obvious that every website has goals or purposes. For a business’ website, it needs to direct all of users to key products and services page. When directing to a certain page with links that strategically spread across website, Google will automatically give it more authority and prioritize it on search result page. Internal linking is vital for improving website’s experience. Even though this technique could cause people to ignore landing page, but it can also add many value by pointing them to relevant page and improving overall rankings of a website.