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Search Engine Optimization

  • Raymond
  • Posted by Raymond
October 9, 2015

Good news for those of you who have been the victim of website hacked. Because recently Google just started rolling out algorithms that will aggressively look for spam in websites that have been hacked. The biggest search engine announced the changes in its Webmaster Tool blog, in the topic's post; it said that because there many rightful websites were hacked by spammers and used them to engage in abusive behavior, like free promotion to low quality site, malware download, porn sites, illegal drug offers and many more.

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  • Raymond
  • Posted by Raymond
October 2, 2015

Getting the right negative keywords are as important as positive keywords. SiteWit did a study in early this year that showed the top 3 paid result spots get about 41% of the clicks on SERP. Nowadays, to get those top spots are expensive, with wasteful clicks can drain budget for ads so quickly. While, online marketers are still not taking advantage by not using negative keywords, this kind of keyword is very underutilized in adWords and forgotten by many website owners especially from small business.

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  • Raymond
  • Posted by Raymond
September 25, 2015

As one of the fundamental element of SEO strategy, keyword research is also a task that never easy to do. Mostly for SEO webmaster beginners, but for SEO experts, this task is like walking in a straight line. Keyword research is a complicated task to master, many people that have advanced digital skills admit it that they having a hard time whenever they need to do this task. Not only have that, the fact that the risk of this task is very high making people needed to be so careful when doing it. If you get the keywords wrong, your SEO strategy will fail, but if you get the keywords right then the SEO strategy that you're running will deliver success.

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  • Raymond
  • Posted by Raymond
September 18, 2015

Way back before, having a website and knows a little bit about SEO are enough to guaranteed a website page to be in the first page of search engine result page, like Google and others. After that, websites become more specific on where they want to be on the first page of SERP, so they registered their website on local search engine, like Local Google and Local Yahoo. This practice is also enough to guarantee a website in medium-population city.

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  • Raymond
  • Posted by Raymond
September 11, 2015

With Google updating its search algorithms almost every year, forcing many companies to learn about SEO and how to get the top spot on search engines result page. The latest updated algorithm was Panda 4.2 update, which is focusing which website has better quality in content than the others. But recently, the trend is changing and making brand as one of the ranking factor in Google's search result. This new trend combining with Panda update resulting in which brands and the branding agencies are playing the bigger role in terms of their clients SEO performance for 2 main reasons:

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  • Raymond
  • Posted by Raymond
September 4, 2015

Nowadays keyword is not the only main factor of SEO, even though it still plays an important part. With Google getting smarter by releasing new algorithms time after time, design, UX or user experience and on-page optimization, can be the difference for website's ranking in search engine. The first thing about website design for SEO that you need to consider is title tag. To make title tag brings new advantage to your site, you need to create a unique title that describes page content, this will be the signal to search engine of what the page is about, and you need to limit the characters that you used to 55 characters.

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  • Raymond
  • Posted by Raymond
August 28, 2015

With Moz doing study for search ranking factor in every 2 years, many SEO webmasters anticipate the result for creating a better strategy to get the best result as possible. The study's result also a chance for SEO webmasters to know what strategies, best practices and techniques that other webmasters used so they can apply what they think is the best for their plan in near future. With Google's algorithms are always updated in unpredictable times, the search engine itself is not interested to giving information how SEO practice could works.

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  • Raymond
  • Posted by Raymond
August 21, 2015

With the latest Google's Penguin algorithm update, it's become more and more important for a site to be optimized with local SEO. This SEO technique will make a website to be listed on local search. For instance, if a vinyl shop's website in Jakarta has been optimized with local SEO and when people searched for "local vinyl Jakarta", then the website will be shown in search result page. There are many articles that explain how to optimize local SEO, but beside few things that you should do, there are also few things or mistakes that you need to avoid. Below, there is a list of 3 local SEO mistakes that you should be aware of:

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  • Raymond
  • Posted by Raymond
August 14, 2015

One of the big issues on the internet last week was when a report said that organic search traffic of Wikipedia from Google dropped as much as 11% since May to July this year. This is a huge loss for the site that approximately lost for about 250 million visits each month. SimiliarWeb, a traffic measurement company, is the first source who reported the news.

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  • Raymond
  • Posted by Raymond
August 7, 2015

With Google launched Search Analytics Report as an addition of its Search Console, making it easy for SEO webmasters to gain a lot more information of their practices. On this new tool, they can get a lot of information such as search queries, impressions, and click of their sites that Google used to hide from them. Below there are 5 ways that SEO webmasters need to do to segment their site data using this new addition.

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